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LIES COPYWRITERS BELIEVE: PRICE IS AN INDICATOR OF EXPERTISE

“Are you sure she’s the best?” the client asked my friend in a private message. I’d been writing ...

LIES COPYWRITERS BELIEVE: “THERE ARE NOT ENOUGH CLIENTS OUT THERE”

It was a pretty low moment for me. I’d just had two discovery calls with clients I really ...

LIES COPYWRITERS BELIEVE: “EXPERT COPYWRITER STATUS IS SOMETHING ONLY A SELECT FEW EVER ACHIEVE”

I grew up in a rural Iowa farming community in the middle of nowhere. There was one school ...

LIES COPYWRITERS BELIEVE: “IT’S ALWAYS THE COPY’S FAULT”

My husband loves working on old trucks. There are several in our machine shed right now that are ...

LIES COPYWRITERS BELIEVE: “I CAN’T COMPETE WITH SCRIPTS, SWIPE FILES & TEMPLATE OFFERS”

We see their brightly-colored ads and we wince. It’s hard not to. When something is portrayed as “fail-proof”, ...

5 SCARY STATEMENTS THAT STRIKE FEAR IN THE HEARTS OF SALES COPYWRITERS

I’m just going to run down the stairs real quick and put this laundry away. I thought to myself.  ...

CONTENT VS. CONVERSION: THE 5 BENEFITS OF BEING A SALES COPYWRITER

​So you want to be a copywriter. The question is, what kind? What do you mean, Christa? A ...

YOU MIGHT BE A SALES COPYWRITER IF … 9 TELLTALE CLUES SALES COPYWRITING MIGHT BE FOR YOU

Once upon a time, there was a skinny little Iowa farm girl who loved to read and write ...

3 SHORTCUTS COPYWRITERS SHOULD NEVER TAKE WHEN WRITING FOR CLIENTS

Whether you’re trying to avoid the roundabout at the corner of Cedar Avenue or the long string of ...

HOW TO FIND COPYWRITING CLIENTS WITHOUT RUNNING PAID ADS IN 2020

“You can’t make a living as a writer.” “Good luck finding a job.” “Are you sure you don’t ...
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