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TURN FREEBIE-SEEKERS INTO BUYERS WITH THESE 5 STEPS

Everybody wants the freebie, but nobody wants to buy. Is that really true? No way! Buyers are out there, ...

13 THINGS COPYWRITERS CAN DO TO STAY CREATIVE WHEN THINGS GET HEAVY

This one goes out to all the copywriters and creatives out there whose quality of work rises and ...

3 WAYS TO GO BEYOND PAIN POINTS IN COPY TO CONVERT AUDIENCES

"Entrepreneur" by Alex Charfen Last week I bought an accent chair for my office. This was a big ...

5 STEPS TO WRITING LANDING PAGES THAT CONVERT LIKE CRAZY

Every entrepreneur and business owner needs to have an email list. As a sales conversion copywriter, one of ...

THE DIFFERENCE BETWEEN A CONTENT COPYWRITER AND SALES COPYWRITER

"Yeah, I’m a runner,” she said as she laces up her Nikes and heads to the treadmill for ...

A STORY OF TWO POT-BELLIED PIGS & GETTING THE AUDIENCE WRONG

Have you ever just gotten something SO WRONG that all you can do is laugh? I have. This ...

CLOSE COPYWRITING CLIENTS ON CALLS WITH THESE 5 QUESTIONS

It’s a rare occasion that I don’t close a prospective client on a discovery call. I don’t say that ...

THE 5 THINGS YOU MUST DO TO TURN YOUR AUDIENCE INTO BUYERS

When I was a much younger bride, I decided I was going to plant a garden. My family ...

COPYWRITER MATH: WATCH OUT FOR THIS RED-FLAG QUESTION ABOUT PRICE

“What is your rate?” ​When the question popped up in my DMs, my heart sank. I’m not at ...

WHAT I LEARNED ABOUT MARKETING DURING CRISIS FROM MY DOG

Our dog never used to be afraid of storms.  We got Finn as the cutest little 6-week-old German ...
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