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The Messenger Blog

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WHY ARE PAIN POINTS SO EFFECTIVE IN COPYWRITING?

Why use pain points, and why are they so effective? It’s really easy to be status quo when ...

THE LINK BETWEEN BELIEF AND GROWTH

I like to chart growth. Who doesn’t, right?​When we’re kids, we love standing with our heels to the ...

SHOULD I RUN FACEBOOK ADS IN DECEMBER?

In the final weeks of 2019, and many business owners and entrepreneurs are thinking about making one last ...

TWO WAYS TO WRITE EMAIL SUBJECT LINES THAT GET THE CLICK

It was late, and I was still finishing up an email sequence for a client. I should have ...

FIVE STONES AND ONE BOY: INSIDE THE POWER OF STORY WITH DAVID

So I was thinking about David the other day.​You know, the little shepherd boy 🐑 with the sling ...

DISCOVER YOUR VOICE: HOW TO PUT MORE YOU IN YOUR MESSAGING

“I don’t know how to promote myself. I feel like I’d just be saying the same old stuff ...

WHAT HAPPENS WHEN YOUR COPY DOESN’T CONVERT?

Step One: Put your offer out there.​Step Two: Start running traffic. Step Three: Wait ... and wait ... ...

3 COMMON SALES COPY STRATEGIES AND WHY THEY MAY NOT GET THE BEST RESULTS FOR YOUR OFFERS

Entrepreneurs usually choose one of three routes when it comes to creating sales copy for their offers: hire ...

WHY IS WRITING COPY FOR MY BUSINESS SO HARD?

I write for entrepreneurs who offer amazing services and products - services and products that change lives and ...

HOW TO HAPPILY UPSELL YOUR AUDIENCE

I got upsold yesterday, and I liked it. Our dishwasher has been broken for a couple of weeks. ...
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