Let’s take a little tour through Written Results Academy.
If you look at the workbooks, make sure you don’t forget to download the fillable, PDF workbooks, or if you have the paper version even better. Go ahead and open up to the table of contents. You’re going to see a full outline for each unit, but I’ll just give you a quick rundown so that you know what’s coming.
Unit 1, Foundations
So in Unit One, we’re going to talk about the Foundations. These are the things that need to be in place in order for you to write high-converting sales copy.
In Lesson 1, we’re going to talk about the three types of copy and how understanding how they work together helps raise your skills, and also helps clarify things for your clients as far as what you’re offering and what they can expect.
In Lesson 2, we’re going to give you a framework for learning client voice so that it’s a seamless experience and your audience never knows there’s another person pulling the strings of the client voice. This also frees your clients up to operate in their business doing the things that only they can do. What you do is so important. Being their mouthpiece while still sounding just like them is such a blessing to them.
In Lesson 3, we’re going to learn the target audience. I’m going to give you a framework of questions and information to look for so that you can really dial in on exactly who your client’s target audience is, what they’re thinking, and how you can reach them in those first steps. So a really deep look at who they are, beyond just the demographic information. But in terms of their mindset, where they’re at.
Lesson 4 is one of my favorites. In lesson four, we’re going to go over the Five Objectives of Sales Copy. There are five things that sales copy needs to do in order to lead a person from being a member of an unfamiliar, cold audience to becoming a raving-fan, purchaser for life. So we’re going to go over what those five objectives are. And I’ll give you a framework for the sales copy funnel. That’s a new one, right? Everybody talks about sales funnels, or even ad funnels. But there’s actually a copy funnel, and I’m going to run you through what that looks like.
In Lesson 5, we’re going to go back to the audience, and I’m going to give you the tools you need in order to take the temperature of your audience. The audience really is the barometer of the campaign. I’m going to give you the knowledge and the skills you need in order to see where the audience is in terms of their awareness level.
And finally, we’re going to look at all of it together. I’m going to give you a run through of the copy-funnel ecosystem from a cold audience to warm and moving them through the five objectives. Knowing how to put those pieces together before you ever write a word is going to help streamline the process and get you better results.
That’s Unit 1, Foundations.
Unit Two, Frameworks
So these frameworks are going to be what gets you the information and preps you to be able to present your client with a full messaging report on exactly what your clients’ audience needs to know and learn in order to convert.
In Section One, we’re going to go over copy from the inside out. So the three internal factors that affect sales that go on inside the target audience’s minds.
In Section Two, we’re going to talk about copy from the outside in. We’re going to talk about the three external factors that can affect sales, things that go on outside of the target audience’s minds, that can affect the decisions they make.
And then in Section Three, we’re going to talk about the offer and how the offer is positioned and how that can affect sales.
Look, we’ve got 1, 2, 3, 4, 5… yeah, there are 11 lessons in this unit. And they’re all super, super actionable. So in the end, you’re going to have a full framework for an entire messaging system. This is going to shortcut your time writing. It’s all going to be right there in this framework. When you’re done, I can’t wait for you to see it, it’s gonna be great.
Unit 3, Focuses
Now Unit Three, we’re going to dive into where most copy courses start. Unit Three, we’re finally going to get to writing the specific types of projects. You’re going to be amazed at what the foundational work and the frameworks have done for your ability to actually write the copy that converts.
We’re going to go over sales funnels, email retargeting, ad copy, and even some video scripts and webinars stuff. This is going to be the down-and-dirty, super in the trenches, actually putting the words on the paper stuff that is going to help build your portfolio and help you stand out when you graduate through this program.
You’re actually going to come away with written work from real clients, real campaigns, and be able to use that as examples to present to prospects. It’s one of the things that I’m the most excited about for this program, because I know how hard it is to stand out when you feel like you don’t have the testimonials behind you.
Unit 4, Fundamentals
I’m gonna go over the fundamentals of building a sales copy business. Not just freelancing, not just contracting, but an actual business.
So we’re going to go over mindset, client acquisition, communication workflow, how to keep them coming back again and again. It’s going to be just everything you need to know in order to turn your freelance gig into a business, so that you can be prepared for writing in any industry, with any type of client.
Now you also have the option to go through and become a fully certified Written Results Academy Writer. This is, like, the gold standard. This requires all of the homework to be completed and turned in, as well as testing in order to test out and become certified. It’s my goal to train an army of highly skilled sales copywriters and so I’m not going to put the name of my program behind just anyone. Honestly, this is going to mean something. So if you’re interested in certification, just reach out, send me a message, and let me know. It’s definitely going to be worth it. This is going to be something that when you say, “I went through Christa Nichols’ Written Results,” people will take notice. They’ll pay attention.
So in the next videos, the last one before we get started in Unit 1, we’re just going to go over how to get the most out of these courses.
So if you’re ready to rock and roll, go ahead and click the next video and watch.