LESSON 2: Cloning Client Voice

Learning to communicate with your clients’ target markets in THEIR voice is SO important and can be the difference between a good campaign and a GREAT one. Think about it. They want their audiences to:

Know them
Like them
Trust them

That means what wherever they’re showing up – whether it’s their social media or their sales page – they’re showing up as themselves EVEN WHEN it’s YOU writing, not them.

In this chapter, I’m going to walk you through the seven steps you can take to identify a client’s unique voice and put it to use in the sales copy you write.

Notes for Lesson 2 start on page 16 of the Foundations Workbook.
See page 6 of the Unit 1 Action Manual for your homework assignment for Lesson 2.

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