Copy Writing

5 Behind-The-Scenes Sales Conversion Strategies Copywriters Use

There are many factors that can impact sales conversions of your products and services. Need a few examples? How about your: Online presence Traffic and targeting Integrations Sales funnels Offer structure Sales processes Customer service The list goes on and on, but when it comes to the sales copy in your funnels, there are five …

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4 Ways Small Sales Copy Tweaks Can Make A Big Difference For A Business’ Bottom Line

Every business owner and entrepreneur is always looking for ways to increase the revenue coming in, and if they can do it without sacrificing profits, even better! One the most cost effective ways to boost sales is to take a look at the sales copy in your funnels.  Did you know that even small sales …

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4 Ways To Alienate Your Target Audience (And How To Capture Their Attention Instead)

The initial goal of any marketing campaign or piece of content is simple – to capture the attention of the target audience. Sounds simple, right? But what if, despite all your best efforts, your ads, emails or funnels are falling flat? When the click through rate is low and the conversion rate practically non-existent (or …

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Land That Dream Client: 9 Important Questions to Ask on a Discovery Call

I closed my email inbox and squealed with glee. “I did it! I just booked a discovery call with that client I really want to work with! This could change EVERYTHING,” I said to my husband. “You’re a rockstar,” he said as we fist-bumped. “I knew you could do it.” I’d been nurturing a client …

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4 Ways To Write a Bio People Actually Want to Read That’s NOT Boring Or Braggy

Nothing is more cringe-y than writing your own bio, am I right? Whether it’s for an online summit, podcast interview, or even your own website and funnels, it’s hard for a copywriter – someone who’s used to putting their clients in the spotlight – to do it for themselves. I am certainly no exception. Ugh, …

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