Copy Writing

LIES COPYWRITERS BELIEVE: “EXPERT COPYWRITER STATUS IS SOMETHING ONLY A SELECT FEW EVER ACHIEVE”

I grew up in a rural Iowa farming community in the middle of nowhere. There was one school from kindergarten through 12th grade, and my high school graduating class had 31 students. When people asked us what we wanted to be when we grew up, we said things like teachers, farmers and nurses. I’d never

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LIES COPYWRITERS BELIEVE: “I CAN’T COMPETE WITH SCRIPTS, SWIPE FILES & TEMPLATE OFFERS”

We see their brightly-colored ads and we wince. It’s hard not to. When something is portrayed as “fail-proof”, “plug-and-play” and “proven to convert”, that’s attractive. And when it only costs $7 or $17 or $27, it’s pretty darned irresistible. Yes, I’m talking about the massive number of swipe file and template offers being advertised in

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CONTENT VS. CONVERSION: THE 5 BENEFITS OF BEING A SALES COPYWRITER

​So you want to be a copywriter. The question is, what kind? What do you mean, Christa? A copywriter is a copywriter … right? Well, not quite. When it comes to copywriting, there are two main paths:  content and conversion. There’s also a third path, brand copywriting, but for the purpose of this article, we’re

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YOU MIGHT BE A SALES COPYWRITER IF … 9 TELLTALE CLUES SALES COPYWRITING MIGHT BE FOR YOU

Once upon a time, there was a skinny little Iowa farm girl who loved to read and write stories. Most of them lived in her head and never made it onto paper, but they became part of how she thought and the way she saw the world. When she saw people, she saw their stories

YOU MIGHT BE A SALES COPYWRITER IF … 9 TELLTALE CLUES SALES COPYWRITING MIGHT BE FOR YOU Read More »

3 SHORTCUTS COPYWRITERS SHOULD NEVER TAKE WHEN WRITING FOR CLIENTS

Whether you’re trying to avoid the roundabout at the corner of Cedar Avenue or the long string of stop lights on 5th, a good shortcut can save you time and energy that could be spent elsewhere. When it comes to writing sales copy that converts, however, there are certain things you can’t shortcut – not

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