Intro Unit 2, Part 2

Exactly what is the Written Results Framework going to enable you to do? 

Well, when you put the Written Results Framework to work in your business for your clients or yourself, you’re going to be able to do five unique things. You’re going to be able to uncover what the target audience is thinking and feeling so you can connect deeply with them in a way that shows that your client is on their side and has a solution to their problem. 

Second, you’re going to be able to reach the potential clients and customers with what they need to hear, when they need to hear it, without having to wrack your brain and stress yourself out wondering if you’ve gotten the information you need from your clients, or stressing over whether it’s going to work. 

Third, this framework is going to help you showcase the programs, offers and features in a way that compellingly and authentically creates desire and moves people to action. 

Fourth, this framework is going to help you predict and answer questions the reader may have surrounding the offer before they even ask them. 

Fifth, the framework is going to help you discover and overcome any objections the reader may have surrounding the offer before they even raise them. 

And finally, it’s going to give you crystal clear clarity on exactly what the audience needs to know in order to buy. 

Writing copy becomes much less stressful, much faster, and much easier because of the framework. We’re going to go ahead and get started with Lesson 1 on the very first pillar, which is Belief, so click through to the next video to get started with Lesson 1.

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