Christa Nichols

My daughter is graduating from high school next weekend. I type those words, but I can hardly believe it. It seems like just yesterday she was playing at my feet while I worked. I know its cliche, but man, kids grow up too fast! Yes, I’m one of those people who built a business while I […]

I clicked out of the Zoom meeting, fighting tears. Again. I was starting to get used to the weekly berating from my new client, but that didn’t make it any easier to handle. Nothing I did was right. The results I got were never enough. I cried after every single call and found myself starting

I grew up in a farming community in rural Iowa where you either farmed or worked on a business that supported agriculture. My graduating class had 31 students, and until I was about 10 years old, there wasn’t even a Walmart within 40 miles.  I went off to college and got a journalism degree. My

You know how there’s always that one thing that you know you SHOULD do, but you keep putting it off? You push it to the back burner, thinking that there will come a day when things are less busy, but that day never comes. (Seriously, if you find that day, let me know. I would

I have a confession to make. I read all the reviews.  Yep. That’s me. I’m that person who takes a one-way trip down Analysis Paralysis Lane and turns right at Inability to Commitsville when I need to make a purchase. Need an example of what I mean? I can spend hours, days, and weeks trying

Write about offer

What is your biggest struggle when it comes to writing copy for buyers? That’s the question I ask everyone who requests access to the Facebook group for my free Funnel Copy Fix 5-Day Challenge. I want to know what’s tripping them up, what makes them feel stuck, and what keeps them from getting the results

Ricky Leyva of Pixel Graffiti recently joined me for a chat about the partnership between sales copy and funnel design. Ricky is a designer who builds some of the most beautiful funnels I have ever seen. He’s built funnels for all kinds of people, including Russell Brunson and Grant Cardone. You can see his designs

Want to know how to write Facebook ad copy that coverts? Keep reading, because I’m going to give you my four best tips! With over two billion daily active users, the Facebook platform offers massive advertising potential. For years, Facebook has dangled cheaper click throughs and costs per acquisition than its more commercial (and less

Ever wonder why you’re not getting the sales and conversions you want from your sales funnel? Maybe it’s because your audience doesn’t trust you yet. It sounds ominous, I know, but it happens to the best of us, even me. Take, for example, the conversation I had with one of my college best friends back