Christa Nichols

There are many factors that can impact sales conversions of your products and services. Need a few examples? How about your: Online presence Traffic and targeting Integrations Sales funnels Offer structure Sales processes Customer service The list goes on and on, but when it comes to the sales copy in your funnels, there are five […]

Every business owner and entrepreneur is always looking for ways to increase the revenue coming in, and if they can do it without sacrificing profits, even better! One the most cost effective ways to boost sales is to take a look at the sales copy in your funnels.  Did you know that even small sales

The initial goal of any marketing campaign or piece of content is simple – to capture the attention of the target audience. Sounds simple, right? But what if, despite all your best efforts, your ads, emails or funnels are falling flat? When the click through rate is low and the conversion rate practically non-existent (or

How do you stand out in an industry when it seems like there’s so much competition and so many people waiting in the wings to scoop up that dream client before you? I used to ask myself this – and the following questions – a lot.  As a copywriter, what can I offer my clients

My alarm went off and I popped right up out of bed. After 24 hours of running traffic to my new offer, a 5-day, $5 challenge, and it was time to check my ad stats and see how things were going. I powered up my laptop and poured myself a cup of coffee as I

The day we’ve all been waiting for is here. After a long, hard year, 2020 has wound down and we’re looking at the dawn of 2021. Everyone’s talking about New Year’s resolutions and “new year, new you” proclamations. And it seems to apply across the board. Every time the calendar turns over to a new

I closed my email inbox and squealed with glee. “I did it! I just booked a discovery call with that client I really want to work with! This could change EVERYTHING,” I said to my husband. “You’re a rockstar,” he said as we fist-bumped. “I knew you could do it.” I’d been nurturing a client

Nothing is more cringe-y than writing your own bio, am I right? Whether it’s for an online summit, podcast interview, or even your own website and funnels, it’s hard for a copywriter – someone who’s used to putting their clients in the spotlight – to do it for themselves. I am certainly no exception. Ugh,

If you’re like me, you’ve been hearing “What do you want for Christmas?” a lot lately. I’m usually answering that question on behalf of my two teenagers (one of whom’s answer lately has been, “I like the color green, hint, hint!”).  This past week, however, both my husband and my mom asked me what I,

I’ll never forget the first time I didn’t get an A on a paper. It’s kind of embarrassing to admit that it meant that much to me at the time, but I thought I was a really good writer. I’d aced all my high school English classes and gotten a perfect score on the composition