Christa Nichols

“Are you sure she’s the best?” the client asked my friend in a private message. I’d been writing sales copy for about a year when a friend of mine that I’d written for recommended me to a well-known name in digital marketing. Things went well on the discovery call … or so I thought. Later […]

It was a pretty low moment for me. I’d just had two discovery calls with clients I really wanted to work with. They were both in my niche, I loved their offers and they were well-known and would be great to add to my network. It seemed like the calls had gone really well, but

I grew up in a rural Iowa farming community in the middle of nowhere. There was one school from kindergarten through 12th grade, and my high school graduating class had 31 students. When people asked us what we wanted to be when we grew up, we said things like teachers, farmers and nurses. I’d never

My husband loves working on old trucks. There are several in our machine shed right now that are in various stages of rebuild. To be honest, I don’t know much about fixing up old trucks … or new trucks … or even remote control cars, but I do know there are certain things a truck

We see their brightly-colored ads and we wince. It’s hard not to. When something is portrayed as “fail-proof”, “plug-and-play” and “proven to convert”, that’s attractive. And when it only costs $7 or $17 or $27, it’s pretty darned irresistible. Yes, I’m talking about the massive number of swipe file and template offers being advertised in

I’m just going to run down the stairs real quick and put this laundry away. I thought to myself.  It was late evening, and the sun had long since set. It was dark in the basement, but instead of turning on the stairway light like a sane person would do, I decided to grab the laundry

​So you want to be a copywriter. The question is, what kind? What do you mean, Christa? A copywriter is a copywriter … right? Well, not quite. When it comes to copywriting, there are two main paths:  content and conversion. There’s also a third path, brand copywriting, but for the purpose of this article, we’re

Once upon a time, there was a skinny little Iowa farm girl who loved to read and write stories. Most of them lived in her head and never made it onto paper, but they became part of how she thought and the way she saw the world. When she saw people, she saw their stories

Whether you’re trying to avoid the roundabout at the corner of Cedar Avenue or the long string of stop lights on 5th, a good shortcut can save you time and energy that could be spent elsewhere. When it comes to writing sales copy that converts, however, there are certain things you can’t shortcut – not

“You can’t make a living as a writer.” “Good luck finding a job.” “Are you sure you don’t want to just be a professor and teach writing or something?” I’m sure glad I didn’t listen to any of the naysayers back when I was a journalism major in college. Why? Because it made it a