Christa Nichols

Everybody wants the freebie, but nobody wants to buy.  Is that really true? No way! Buyers are out there, and as a copywriter, you’re in the unique position of being able to help your clients find them. In this article, I’m going to let you in on five non-negotiable steps you must take to successfully […]

This one goes out to all the copywriters and creatives out there whose quality of work rises and falls depending on how well things are going in the world around them. For creatives, their emotions are very much tied up in what they do and how they do it.  I’m looking at myself because that’s

Last week I bought an accent chair for my office. This was a big deal for me. I’d been wanting a place on the main floor of our house where I could just kick back and do some reading, and I had a vision in my head for what it would look like.  It had

Every entrepreneur and business owner needs to have an email list. As a sales conversion copywriter, one of my main jobs is to write copy for landing pages that entice a specific target audience to willingly hand over their email addresses. So … give me your email address and nobody gets hurt?No no no. I

“Yeah, I’m a runner,” she said as she laces up her Nikes and heads to the treadmill for her daily two-mile jog. “Yeah, I’m a runner,” he said as he slips on his Vibram 5-finger runners and hits the trail for a ‘short’ 20-mile loop. Are they both runners?  Heck no! She’s not a runner.

Have you ever just gotten something SO WRONG that all you can do is laugh? I have. This week, in fact. If you follow me on Facebook, you’ll know that we’ve been on vacation for the last two weeks. You’ll also know that while we traveled through the Western states, something special arrived at our

It’s a rare occasion that I don’t close a prospective client on a discovery call.  I don’t say that to brag. Believe me, I spent my fair share of calls filled with imposter syndrome, doubt and desperation oozing out of me. When I first started out as a digital marketer, I agreed to any and

When I was a much younger bride, I decided I was going to plant a garden. My family had a garden when I was a kid, and I remembered how nice it was to have fresh produce to eat and spend time playing in the dirt. I wanted to recreate the nostalgia by  planting some

Our dog never used to be afraid of storms.  We got Finn as the cutest little 6-week-old German shorthair puppy, and he’s basically been the sweetest, most loving dog ever. He’s never had a want or a fear in his little life. But last year he was outside during a really loud burst of thunder.