Christa Nichols

DON’T DO THIS! 3 MISTAKES COPYWRITERS MAKE THAT COST THEIR CLIENTS CONVERSIONS

“That sounds GOOD,” I thought, leaning back in my desktop chair and stretching my arms overhead. “It’s going to work great!” When I first started out writing copy, I didn’t know what I was doing. Sure, I had a degree in journalism and mass communication, and my time in newspaper and magazine taught me how […]

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THE 3 MOST IMPORTANT THINGS YOU CAN DO FOR YOUR CLIENTS (THAT HAVE NOTHING TO DO WITH WRITING WORDS)

“I’ve hired other copywriters before, but they just didn’t get it,” my client said. “I feel like I ended up with something that doesn’t sound like me. My target audience isn’t responding at all, and now I’m stuck with something I paid thousands for that doesn’t even work.”  If you’re a copywriter, pay attention.  I’ve

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DEAR COPYWRITERS: 3 WAYS TO USE WORDS TO SERVE DURING CRISIS

If you’re a copywriter, pay attention. If your brain can take words and form messaging that communicates clearly, deeply, and meaningfully, lean in. If your weapon of choice is a keyboard and your words can make people, laugh, cry, or sing, wake up.  It’s time. Your job is more important than ever. People need you.

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