“That sounds GOOD,” I thought, leaning back in my desktop chair and stretching my arms overhead. “It’s going ...

“I’ve hired other copywriters before, but they just didn’t get it,” my client said. “I feel like I ...

If you’re a copywriter, pay attention. If your brain can take words and form messaging that communicates clearly, ...

Writer's block is REAL - and totally curable. Oh writer's block. It's a malady that can affect anyone, ...

Image by 3D Animation Production Company from Pixabay There’s one statement that does more to stand in the way of clients ...

Having trouble using pain points and running ads. Let me guess - you’re trying to run paid ads ...

Over the past few days, I’ve established that pain points are an effective strategy in copy. They wake ...

Has there ever been a more dreaded phrase in the English language than “To be continued …” I’ll ...

It only took one sentence from my coworker's mouth to change everything.  Lanae was my contact person in ...

I’ve been in pain 😫 this past week.  (Disclaimer:  Not serious physical pain. I know there are many ...