“That sounds GOOD,” I thought, leaning back in my desktop chair and stretching my arms overhead. “It’s going to work great!” When I first started out writing copy, I didn’t know what I was doing. Sure, I had a degree in journalism and mass communication, and my time in newspaper and magazine taught me how […]
DON’T DO THIS! 3 MISTAKES COPYWRITERS MAKE THAT COST THEIR CLIENTS CONVERSIONS Read More »
“I’ve hired other copywriters before, but they just didn’t get it,” my client said. “I feel like I ended up with something that doesn’t sound like me. My target audience isn’t responding at all, and now I’m stuck with something I paid thousands for that doesn’t even work.” If you’re a copywriter, pay attention. I’ve
If you’re a copywriter, pay attention. If your brain can take words and form messaging that communicates clearly, deeply, and meaningfully, lean in. If your weapon of choice is a keyboard and your words can make people, laugh, cry, or sing, wake up. It’s time. Your job is more important than ever. People need you.
DEAR COPYWRITERS: 3 WAYS TO USE WORDS TO SERVE DURING CRISIS Read More »
Writer’s block is REAL – and totally curable. Oh writer’s block. It’s a malady that can affect anyone, writer or not. Thankfully, it isn’t an incurable disease. Whether you’re writing for yourself or your clients, you can stop writer’s block in it’s tracks quickly with my 3 T’s to tackling writer’s block. Take a break
3 WAYS TO CONQUER WRITER’S BLOCK FAST Read More »
There’s one statement that does more to stand in the way of clients and customers investing in you and your clients’ offers and the Buy Now button than any other. “What if …?” That tiny little phrase is dangerous to a campaign. The difficult part is, the “what if’s” creep in subtly. Once the “what
COPY STRATEGIES: DEALING WITH OBJECTIONS TO PURCHASE Read More »
Having trouble using pain points and running ads. Let me guess – you’re trying to run paid ads and your copy keeps getting denied? I hear you. Using pain points in offers you’re running paid traffic to presents unique challenges. After writing for countless offers in a variety of industries, I’ve learned that when it
WHICH INDUSTRIES ARE HARD TO RUN FACEBOOK ADS FOR? Read More »
Over the past few days, I’ve established that pain points are an effective strategy in copy. They wake the audience up, make them aware of a problem that needs to be solved, then move them to action. They also engage emotion and attention. Is there anything pain points CAN’T do? Let’s reword that question a
WHAT DO I AVOID WHEN IT COMES TO USING PAIN IN COPY? Read More »
Has there ever been a more dreaded phrase in the English language than “To be continued …” I’ll never forget going to the first Lord of the Rings movie with my husband on Christmas Day 19 years ago. Although he didn’t really know anything about the movie or the series of books, my husband had seen the
HOW CAN MY WRITING CATCH AUDIENCE ATTENTION? Read More »
It only took one sentence from my coworker’s mouth to change everything. Lanae was my contact person in a company that provided 80 percent of my family’s income. We talked to each other every day, multiple times a day, about various ads that were due and catalogs that were being worked on. We had become
COPY STRATEGIES: HOW TO USE STORIES Read More »
I’ve been in pain 😫 this past week. (Disclaimer: Not serious physical pain. I know there are many out there for whom that’s a daily reality, and I’m not trying to diminish that in the least.) But I felt it. I truly did. Deep down in my … taste buds. 😜 I know, I know.
COPY STRATEGIES: USING PAIN POINTS GET PEOPLE’S ATTENTION Read More »