Why use pain points, and why are they so effective? It’s really easy to be status quo when everything seems to be going fine. It’s scientific, really – “Objects in motion will stay in motion and objects at rest will stay at rest.” I’m a great sleeper. I don’t have trouble falling asleep, and normally […]
WHY ARE PAIN POINTS SO EFFECTIVE IN COPYWRITING? Read More »
I like to chart growth. Who doesn’t, right?When we’re kids, we love standing with our heels to the wall as someone place the flat edge of a ruler on the top of our heads and marks off our height with a marker. As a parent, it’s even more rewarding to be the one holding the
THE LINK BETWEEN BELIEF AND GROWTH Read More »
In the final weeks of 2019, and many business owners and entrepreneurs are thinking about making one last big sales push. Many of you have already launched Black Friday specials or Cyber Monday deals, and now you’re looking at the calendar and wondering what to do about the last few weeks in December. As you
SHOULD I RUN FACEBOOK ADS IN DECEMBER? Read More »
It was late, and I was still finishing up an email sequence for a client. I should have been nodding off, in danger of falling asleep at the keyboard. Instead, I was giggling quietly to myself as I wrote email subject lines. #easilyamusedI love writing email subject lines. It’s my version of saving the best
TWO WAYS TO WRITE EMAIL SUBJECT LINES THAT GET THE CLICK Read More »
So I was thinking about David the other day.You know, the little shepherd boy 🐑 with the sling and the stones. I was hanging out in the kid’s choir room 🎶 on Sunday with a dozen or so hooligans ages 3 to 10. All the songs had been sung, and the natives were getting restless.
FIVE STONES AND ONE BOY: INSIDE THE POWER OF STORY WITH DAVID Read More »
“I don’t know how to promote myself. I feel like I’d just be saying the same old stuff everybody else out there says. Pick me! Hire me! Choose me! How can I stand out in the crowd when there are tons of other people who do the same things I do?” Have you ever heard
DISCOVER YOUR VOICE: HOW TO PUT MORE YOU IN YOUR MESSAGING Read More »
Step One: Put your offer out there.Step Two: Start running traffic. Step Three: Wait … and wait … and wait … for people to buy. Yeah, that’s fun. There are three things entrepreneurs tell themselves when things don’t go the way they hoped when their offers hit the market. Understanding these three things can help
WHAT HAPPENS WHEN YOUR COPY DOESN’T CONVERT? Read More »
Entrepreneurs usually choose one of three routes when it comes to creating sales copy for their offers: hire a copywriter, use a script, or write it themselves. Which one is the most effective … or is it something else entirely? Option #1: Hire a copywriter. As a copywriter myself, I think this is a great idea.
3 COMMON SALES COPY STRATEGIES AND WHY THEY MAY NOT GET THE BEST RESULTS FOR YOUR OFFERS Read More »
I write for entrepreneurs who offer amazing services and products – services and products that change lives and make the world a better place – and every single one has the same pain point. They all have the same question. “Why is writing for my own offers so hard?” I tell you what, I can
WHY IS WRITING COPY FOR MY BUSINESS SO HARD? Read More »
I got upsold yesterday, and I liked it. Our dishwasher has been broken for a couple of weeks. Not BROKEN broken, just broken ENOUGH that it doesn’t get things clean the first time, so we’re forced to re-wash every load. 🍽 Yes, we’re too lazy to just wash the dishes by hand #aintnobodygottimeforthat. But I digress. The dishwasher
HOW TO HAPPILY UPSELL YOUR AUDIENCE Read More »